Some Laugh, but Point is Well-Intentioned
CBS 58 has taken on a new direction in its news reporting, and the results are certainly creating a buzz. Instead of the old-fashioned “listen to me: don’t do this” form of news reporting, CBS 58 has rolled out a new era in reporting with “watch me: don’t do this.” Early critics of the technique have scoffed at the results—the loss of a $250,000 news van in Big Muskego Lake. However, every local news channel covered the story, and the point is well taken among people who enjoy driving their large, heavy vehicles on ice in the winter.
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