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As I am still considering starting my own business, I have read some of the 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition . Technically, I am reading the previous book with a mere 401 tactics, but you'll get the idea. Here's my take on some of the tactics (keep in mind that I am skipping some of the numbers because if you wanted me to go through all of them, you should just buy the book):

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